iBlues is a lovely, feminine brand featuring eye-catching shapes and colours. It is aimed at a young, bold and curious woman, who is very receptive to the world of fashion, loves being part of it and keeping up-to-date with the latest trends so as to be daring with her looks. The characteristic style, the attention to detail and the high quality fabrics are the main ingredients that make iBlues one of the leading brands for effortless glam. ​

Founded in 1975 as a collection of coordinating items on knitwear so completing the other Max Mara lines, iBlues becomes a collection of total look items by the end of the Eighties. The knitwear is still recognised as the landmark for the range, together with a large and versatile selection of dresses.